Situation: Introduce Pantene’s new anti-hair-fall solution, Pantene Anticaída.
The Ask: Make hair-fall-frustrated consumers understand that what they’ve been missing to address hair fall from the roots are the super vitamins in Pantene’s new formula.
Insight: With every strand lost, she loses parts of herself she loves most.
Strategy: The more hair she holds onto, the more she holds onto the parts she loves most about herself. Significantly reducing hair fall allows her to protect what she values, starting with healthy, vibrant hair.
Creative: Contra la caída, dale vitaminas.
